Makeup artistry

Makeup artistry

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Emerging Market Opportunities

Generative AI Look Architect

Using generative AI to create unique makeup design concepts based on text prompts, outfit photos, or event themes.

AI Real-time Application Coach

Computer vision tool that provides live corrective feedback on brush movements and blending techniques during application.

Market Analysis

AR Virtual Try-on Tools

Real-time augmented reality simulation of lipsticks, eyeshadows, and blushes on user faces via camera.

Top 10 Apps in this Subniche

YouCam Makeup: Face Editor

YouCam Makeup: Face Editor

AR Beauty Editor
#1

Comprehensive beauty editor for virtual makeup try-ons, hair color changes, and face retouching using advanced AI and AR technology.

Monthly Revenue
$1.4M
Monthly Downloads
434.0K
Total Revenue$97.0M
Total Downloads136.0M
Headcount
500
Annual Turnover
$42.0M
Total Investment
$75.0M
Acquisitions
Perfect Corp (via SPAC merger with Provident Acquisition Corp)
Perfect Corp (Public Listing)
SNOW - AI Profile

SNOW - AI Profile

Beauty Camera
#2

A popular beauty camera app featuring AR makeup, AI profile creation, stylish filters, and professional photo editing tools.

Monthly Revenue
$1.4M
Monthly Downloads
296.0K
Total Revenue$101.2M
Total Downloads423.9M
Headcount
300
Acquisitions
Naver Corporation
Perfect365 Makeup Photo Editor

Perfect365 Makeup Photo Editor

Virtual Makeup App
#3

Enhance selfies with over a hundred virtual makeup tools and filters, featuring daily fashion tips and expert-designed styles.

Monthly Revenue
$341.0K
Monthly Downloads
176.0K
Total Revenue$13.0M
Total Downloads50.7M
Headcount
500
Annual Turnover
$54.6M
MakeupPlus- AI Portrait

MakeupPlus- AI Portrait

Photo Makeup Editor
#4

Apply professional makeup filters, airbrush skin flaws, and try different foundation shades and contact lenses for perfect portrait photos.

Monthly Revenue
$151.0K
Monthly Downloads
38.0K
Total Revenue$3.4M
Total Downloads54.2M
Headcount
1500
Annual Turnover
$379.0M
Total Investment
$546.0M
Acquisitions
Meishe
Dreamer (Meitu acquired a stake)
Perfect365 Video Makeup Editor

Perfect365 Video Makeup Editor

Video Beauty Editor
#5

Edit selfie videos with advanced virtual makeup filters, hair color changers, and skin perfection tools for social media.

Monthly Revenue
$22.0K
Monthly Downloads
13.0K
Total Revenue$13.0M
Total Downloads50.7M
Headcount
800
Annual Turnover
$75.0M
Acquisitions
ArcSoft (Beijing) Technology Co., Ltd. (Subsidiary)
HairApp: AI Hairstyle Try On

HairApp: AI Hairstyle Try On

AI Beauty Filter
#6

An AI-powered beauty assistant that lets users virtually try on new hairstyles, hair colors, and makeup looks using advanced filters.

Monthly Revenue
$47.0K
Monthly Downloads
81.0K
Total Revenue$671.0K
Total Downloads1.1M
Headcount
15
Glowify - AI Hairstyle Try On

Glowify - AI Hairstyle Try On

AI Beauty Editor
#7

Experiment with hairstyles, makeup, and outfits using AI analysis of your face shape and seasonal colors for personalized style.

Monthly Revenue
$41.0K
Monthly Downloads
58.0K
Total Revenue$801.0K
Total Downloads885.0K
Headcount
Facey: Face Editor &Makeup Cam

Facey: Face Editor &Makeup Cam

Virtual Makeup Cam
#8

A comprehensive face editor featuring real-time virtual makeup application, teeth whitening, and facial reshaping for perfect selfies.

Monthly Revenue
$7.0K
Monthly Downloads
5.0K
Total Revenue$52.7M
Total Downloads73.9M
Headcount
15
EasyGlam: AI Photo Editor

EasyGlam: AI Photo Editor

AI Selfie Editor
#9

Enhances selfies with AI makeup looks designed by professional artists and provides celebrity look-alike matches.

Monthly Revenue
$6.0K
Monthly Downloads
8.0K
Publisher·Smertrios6 apps
Total Revenue$37.0M
Total Downloads32.2M
Headcount
1
Beauty Editor: Edit Face, Body

Beauty Editor: Edit Face, Body

Photo Retouch Tool
#10

Retouch photos with skin smoothing, face reshaping, and virtual makeup presets to achieve a polished yet natural look.

Monthly Revenue
$5.0K
Monthly Downloads
11.0K
Total Revenue$2.9M
Total Downloads3.7M

Professional Makeup Booking Platform

Marketplace connecting freelance makeup artists with clients for wedding, event, and editorial services.

Top 10 Apps in this Subniche

WedMeGood - Wedding Planner

WedMeGood - Wedding Planner

Wedding Planning
#1

Comprehensive wedding planning app to find vendors, manage checklists, and discover bridal style inspiration.

Monthly Revenue
N/A
Monthly Downloads
6.0K
Total Revenue$2.0K
Total Downloads677.0K
Headcount
200
Annual Turnover
$4.4M
Total Investment
$4.0M
Fresha for customers

Fresha for customers

Service Booking
#2

A consumer marketplace for discovering and booking hair, beauty, and wellness appointments near you.

Monthly Revenue
N/A
Monthly Downloads
338.0K
Total RevenueN/A
Total Downloads6.9M
Headcount
450
Total Investment
$132.0M
Glamsquad: On-Demand Salon App

Glamsquad: On-Demand Salon App

Beauty Services
#3

Book professional hair, makeup, and nail artists for on-demand beauty services at your home, office, or hotel.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Glamsquad
Total RevenueN/A
Total DownloadsN/A
Headcount
140
Total Investment
$42.0M
Acquisitions
Priv
Priv
Glambook Pro: Beauty Booking

Glambook Pro: Beauty Booking

Business Management
#4

A management suite for beauty professionals to handle calendar bookings, client records, and automated reminders.

Monthly Revenue
N/A
Monthly Downloads
2.0K
Publisher·Glambook2 apps
Total Revenue$2.0K
Total Downloads19.0K
Headcount
55
Total Investment
$2.5M
Glambook: Beauty Booking App

Glambook: Beauty Booking App

Salon Booking
#5

Connects users with local nail artists, hair stylists, and makeup experts for fast and easy appointment booking.

Monthly Revenue
N/A
Monthly Downloads
2.0K
Publisher·Glambook2 apps
Total RevenueN/A
Total Downloads27.0K
Headcount
55
Total Investment
$2.5M
BBY - Booking Software

BBY - Booking Software

Beauty Booking
#6

Helps beauty professionals convert social media profiles into professional booking websites with integrated payment and client management.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total RevenueN/A
Total DownloadsN/A
Headcount
Cojilio Booking

Cojilio Booking

Professional Booking
#7

Enables clients to book appointments, classes, and consultations with local salons and professional makeup artists.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·NCX Inc
Total RevenueN/A
Total DownloadsN/A
Headcount
10

Makeup Tutorial Learning App

Curated video lessons and step-by-step guides for mastering specific makeup application techniques.

Top 10 Apps in this Subniche

GlowUp - Makeup & Beauty

GlowUp - Makeup & Beauty

Personal Makeup Assistant
#1

Recreate viral beauty trends with an AI assistant that provides virtual previews and personalized step-by-step routines for every look.

Monthly Revenue
$66.0K
Monthly Downloads
102.0K
Publisher·ZipoApps107 apps
Total Revenue$11.7M
Total Downloads51.0M
Headcount
35
Skin Rocks

Skin Rocks

Beauty Education
#2

Learn about skincare through an expert-led encyclopedia, ingredient glossaries, and AI-powered product matching guides.

Monthly Revenue
$10.0K
Monthly Downloads
2.0K
Publisher·Skin Rocks
Total Revenue$193.0K
Total Downloads185.0K
Headcount
15
Charm: Skincare Routine 360°

Charm: Skincare Routine 360°

Skincare Routine
#3

Access AI-curated skincare routines, celebrity secrets, and a beauty academy for comprehensive skin wellness and learning.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·SENA UYGUN8 apps
Total Revenue$484.0K
Total Downloads1.9M
Headcount
12
Eye Makeup Artistry - Tutorial

Eye Makeup Artistry - Tutorial

Video Tutorial Platform
#4

Master stunning eye looks through expert video tutorials and step-by-step guides covering everything from basics to advanced artistry.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total RevenueN/A
Total DownloadsN/A
Headcount
45
MAKEUP BY KELLI ANNE

MAKEUP BY KELLI ANNE

Professional Learning Platform
#5

Professional educational platform offering guided makeup tutorials, weekly expert content, and a community for makeup enthusiasts.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total RevenueN/A
Total DownloadsN/A
Headcount
15
Makeup Artist - Beauty Tips

Makeup Artist - Beauty Tips

Professional Tutorial App
#6

Comprehensive educational app featuring detailed video tutorials for professional techniques, skincare preparation, and personalized makeup application.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total RevenueN/A
Total DownloadsN/A
Headcount
55
Annual Turnover
$2.0M
Pretti - AI makeup assistant

Pretti - AI makeup assistant

AI Beauty Guide
#7

Pretti uses AI face scanning to provide personalized makeup routines and product recommendations for consistent beauty results.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Abhay Chebium
Total RevenueN/A
Total DownloadsN/A
Headcount
Makeup DIY: Eye, Face, Brows

Makeup DIY: Eye, Face, Brows

Makeup Tutorials
#8

Makeup DIY offers detailed offline step-by-step tutorials for eye, face, and lip makeup application techniques for daily looks.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Zhanna Zairova
Total RevenueN/A
Total DownloadsN/A
Headcount
EPICA: Your Daily Beauty Guide

EPICA: Your Daily Beauty Guide

AI Beauty Assistant
#9

A comprehensive beauty assistant that scans your face to provide personalized skincare routines, makeup lessons, and color palette analysis.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·SharoneLimited
Total RevenueN/A
Total DownloadsN/A
Headcount
1

Cosmetic Inventory and Expiration

Digital tracking for makeup collections to manage product shelf life and avoid using expired cosmetics.

Top 10 Apps in this Subniche

OnSkin: Beauty Product Scanner

OnSkin: Beauty Product Scanner

Beauty Product Safety
#1

Scans beauty and household products to evaluate ingredient safety and provide personalized skincare recommendations based on skin type.

Monthly Revenue
$310.0K
Monthly Downloads
201.0K
Publisher·AIBY31 apps
Total Revenue$355.3M
Total Downloads220.1M
Headcount
140
INCI Beauty - Cosmetic scanner

INCI Beauty - Cosmetic scanner

Cosmetic Ingredient Analyzer
#2

Analyze cosmetic compositions by scanning barcodes to identify controversial ingredients and manage your personal skincare routines and bathroom inventory.

Monthly Revenue
$9.0K
Monthly Downloads
97.0K
Publisher·Touslesprix.com
Total Revenue$186.0K
Total Downloads4.0M
Headcount
10
SkinSort - Skincare Scanner

SkinSort - Skincare Scanner

Skincare Analysis Tool
#3

Analyzes skincare ingredients and tracks personal routines to help users find products that align with their specific skin goals.

Monthly Revenue
$10.0K
Monthly Downloads
22.0K
Publisher·SkinSort
Total Revenue$99.0K
Total Downloads218.0K
Headcount
Cosmeticon - Cosmetic Scanner

Cosmeticon - Cosmetic Scanner

Ingredient Safety Scanner
#4

Decode cosmetic labels instantly using AI scanning to understand safety ratings, identify allergens, and manage a personal watchlist of ingredients.

Monthly Revenue
N/A
Monthly Downloads
1.0K
Total Revenue$3.0K
Total Downloads123.0K
Headcount
Cosmetos: Cosmetics inventory

Cosmetos: Cosmetics inventory

Cosmetic Tracker
#5

Cosmetos helps users organize their beauty collection by tracking purchase dates, usage history, and expiration timelines for all cosmetics.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Dmitrii Vlasov
Total RevenueN/A
Total DownloadsN/A
Headcount
Cosmetic Checker

Cosmetic Checker

Batch Code Tool
#6

Cosmetic Checker allows users to identify the manufacturing date and shelf life of beauty products using batch code analysis.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Nhan Nguyen
Total RevenueN/A
Total DownloadsN/A
Headcount
Check Fresh

Check Fresh

Freshness Checker
#7

Check Fresh helps users determine the production date of over 250 cosmetic brands to ensure product freshness and safety.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Niek Dijkhuis
Total RevenueN/A
Total DownloadsN/A
Headcount
BeautiStics: Makeup Organizer

BeautiStics: Makeup Organizer

Makeup Collection Tracker
#8

Organize your makeup collection, track expiration dates, plan routines, and monitor product usage to avoid waste and manage beauty budgets efficiently.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Maxim Solntsev
Total RevenueN/A
Total DownloadsN/A
Headcount
Lirae: See What You Have

Lirae: See What You Have

Beauty Lifecycle Tracker
#9

A smart cosmetic lifecycle tracker that visualizes product opening dates and alerts you when items approach their safe usage expiration window.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Patrick Gallivan
Total RevenueN/A
Total DownloadsN/A
Headcount
Beauty Box: Cosmetic Checker

Beauty Box: Cosmetic Checker

Cosmetic Freshness Tracker
#10

Track skincare and makeup shelf life with batch code scanning to ensure product freshness and maintain an organized digital beauty vanity.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Yijun Yin
Total RevenueN/A
Total DownloadsN/A
Headcount

Digital Makeup Face Charting

Touch-screen design tools for professional artists to plan and save makeup looks on digital templates.

Top 10 Apps in this Subniche

Prêt à Makeup

Prêt à Makeup

Digital Face Charting
#1

Design and plan artistic makeup looks on digital face templates using realistic textures, kits, and professional artistry tools.

Monthly Revenue
$26.0K
Monthly Downloads
99.0K
Total Revenue$6.1M
Total Downloads16.2M
Headcount
15
Makeup Studio: Pro Sketchbook

Makeup Studio: Pro Sketchbook

Digital Design Tool
#2

Plan and master makeup designs using digital face charts and a realistic simulator for professional and beginner artists.

Monthly Revenue
$4.0K
Monthly Downloads
7.0K
Total Revenue$47.0K
Total Downloads127.0K
Headcount
MakeUp Artist Pocket Studio

MakeUp Artist Pocket Studio

Face Charting Tool
#3

A digital sketch pad for makeup artists to plan looks, design lip art, and create professional face charts.

Monthly Revenue
$2.0K
Monthly Downloads
2.0K
Total Revenue$232.0K
Total Downloads669.0K
Headcount
PhiApp

PhiApp

Professional Treatment Tool
#4

A professional tool for Phi Artists providing symmetry tools for treatments, client medical history access, and organizational salon calendars.

Monthly Revenue
$16.0K
Monthly Downloads
2.0K
Publisher·PhiAcademy GmbH
Total Revenue$197.0K
Total Downloads24.0K
Headcount
15
Aesthetic Record EMR

Aesthetic Record EMR

Medical Spa EMR
#5

HIPAA-compliant practice management and electronic medical records system for medical spas, featuring clinical charting and online patient booking.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total RevenueN/A
Total Downloads26.0K
Headcount
120
Acquisitions
PatientNOW
Glamzy 2

Glamzy 2

Makeup Charting App
#6

A professional design tool that allows makeup artists to create and share digital face charts using thousands of real products.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total RevenueN/A
Total DownloadsN/A
Headcount

Foundation Shade Matching App

Camera-based skin tone analysis to find the correct foundation and concealer shades across various brands.

Top 10 Apps in this Subniche

Glam Up - Perfect Your Look

Glam Up - Perfect Your Look

AI Glow-up Guide
#1

Glam Up uses AI to perform color and facial analysis, providing personalized makeup routines and product recommendations for a glow-up.

Monthly Revenue
$36.0K
Monthly Downloads
23.0K
Publisher·Glam Up AI, Inc.
Total Revenue$635.0K
Total Downloads922.0K
Headcount
Palette - Color Analysis

Palette - Color Analysis

Color Analysis
#2

Determine your personal color season to receive clothing and makeup color recommendations.

Monthly Revenue
$8.0K
Monthly Downloads
12.0K
Total Revenue$6.5M
Total Downloads3.3M
Headcount
2
Color Analysis: Season Palette

Color Analysis: Season Palette

AI Styling
#3

Discover your best colors with AI-powered season analysis and virtual clothing try-ons.

Monthly Revenue
$1.0K
Monthly Downloads
1.0K
Total Revenue$6.0K
Total Downloads5.0K
Headcount
IPSY: Personalized Beauty

IPSY: Personalized Beauty

Beauty Subscription
#4

IPSY delivers personalized beauty products based on user quizzes and provides exclusive member deals and tutorials for makeup enthusiasts.

Monthly Revenue
N/A
Monthly Downloads
38.0K
Publisher·Ipsy
Total RevenueN/A
Total Downloads8.2M
Headcount
800
Annual Turnover
$500.0M
Total Investment
$100.0M
Acquisitions
BoxyCharm
BoxyCharm
Foundation Finder - Consultant

Foundation Finder - Consultant

Beauty Consultation
#5

A specialized tool for beauty consultants that uses facial recognition and skin tone analysis to find the best foundation shade matches.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total Revenue$15.0K
Total Downloads10.0K
Headcount
1
Makeup Manager by MM

Makeup Manager by MM

Makeup Management
#6

Help makeup artists match foundation shades and manage client color profiles efficiently.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total Revenue$15.0K
Total Downloads10.0K
Headcount
CHARLOTTE TILBURY: EASY BEAUTY

CHARLOTTE TILBURY: EASY BEAUTY

Luxury Beauty Shopping
#7

Discover perfect skincare and makeup matches through AI-powered skin analysis, virtual try-ons, and expert beauty tutorials from Charlotte Tilbury.

Monthly Revenue
N/A
Monthly Downloads
78.0K
Total RevenueN/A
Total Downloads2.3M
Headcount
1200
Annual Turnover
$300.0M
Acquisitions
Puig
Puig
FaceGlam: Makeup Try‑On

FaceGlam: Makeup Try‑On

AI Beauty Consultant
#8

Analyze facial features with AI to receive personalized makeup recommendations, virtual try-ons, and a smart skincare routine builder.

Monthly Revenue
N/A
Monthly Downloads
N/A
Publisher·Jogaza LLC
Total RevenueN/A
Total DownloadsN/A
Headcount
1
Sephora US: Makeup & Skincare

Sephora US: Makeup & Skincare

Beauty Shopping
#9

Sephora provides a comprehensive shopping platform for beauty products featuring expert reviews, virtual try-on tools, and personalized rewards programs.

Monthly Revenue
N/A
Monthly Downloads
543.0K
Total RevenueN/A
Total Downloads36.4M
Headcount
35000
Annual Turnover
$10.0B
Acquisitions
LVMH Moët Hennessy Louis Vuitton
LVMH
Feelunique
GlowX: AI Beauty & Makeup Tips

GlowX: AI Beauty & Makeup Tips

AI Beauty Analysis
#10

GlowX utilizes AI face-scanning technology to analyze features and provide users with personalized beauty advice and makeover suggestions.

Monthly Revenue
N/A
Monthly Downloads
N/A
Total RevenueN/A
Total DownloadsN/A
Headcount
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